Connected Packaging: The Game-Changing Marketing Tool by Stanley Jenny

Author:Stanley, Jenny
Language: eng
Format: epub
Published: 2024-08-30T00:00:00+00:00

Item-Level Traceability

Each connected product is essentially a digitised, serialised asset that can be tracked in real-time as it moves through distribution channels, warehouses, retail chains and into the hands of consumers. This granular track-and-trace functionality prevents inventory divergences and losses from counterfeit, grey market or stolen goods.

Brands can authenticate individual units at any point in the supply chain by scanning the Connected Packaging's digital trigger like a QR code. This enables robust anti-counterfeiting measures and simplifies processes like validating warranties, returns and repairs by accessing the product's digital history and records.

The data insights captured from Connected Packaging allow brands to optimise inventory levels and distribution based on factual demand rather than forecasts and estimates. By understanding the flow of products across sales channels and locations in real-time, businesses can reduce oversupply or stockout incidents.

This visibility helps minimise working capital tied up in unsold, expired or slow-moving inventory that may ultimately be written off. It allows keeping tighter inventory buffers and making informed decisions about production, distribution, merchandising and promotions based on accurate sell-through data.

Additionally, Connected Packaging data provides crucial forward visibility into where individual batches and product lots are being consumed or stocked. This intelligence enables targeted, low-cost safety recalls by identifying and quarantining only the specific impacted products rather than entire shipment or distribution waves.

Grocery Chain Example Major grocery retailers like Walmart and Albertsons have been implementing Connected Packaging solutions to improve their fresh food supply chains. By applying QR codes to crates and packaged produce, they can track those items from the farm or supplier, through distribution, to individual store shelves.

This traceability allows monitoring product quality and freshness based on supply chain time/temps. It helps identify issues like delays or temperature violations that could impact safety or shelf life. The data also optimises ordering and inventory management to reduce oversupply, markdowns and shrink of perishable goods.

According to Albertsons, their connected supply chain reduced food waste by 92% compared to non-traced inventory.

Pharmaceutical Traceability in the pharmaceutical industry serialised Connected Packaging via 2D barcodes and RFID tags enables tracking of drugs from the production line through the entire distribution channel to the final dispenser.

This comprehensive traceability creates a “Pedigree" that records each hand-off and condition change throughout the supply cycle. It helps identify counterfeiting, diversion or tampering issues to ensure patient safety.

Major pharma companies like Eli Lilly and Purdue Pharma have incorporated this level of Connected Packaging specifically to comply with regulatory track-and-trace requirements and prevent counterfeit drugs from entering the legitimate supply chain.

These examples showcase how industries like food/grocery and pharmaceuticals are leveraging Connected Packaging's traceability to optimise inventory management based on real-time data, while also ensuring product quality, safety and anti-counterfeiting measures throughout distribution.

Overall, Connected Packaging empowers brands to exert much tighter control over their products and inventory as digitised assets. The traceability and data insights it provides allow minimising losses, maximising inventory efficiency, and ultimately driving higher profitability through leaner, more agile supply chain operations.

Authentication

In today's global marketplace, ensuring the authenticity of products has become an increasingly daunting challenge for brands across various industries.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.